# 1.5. Brand/Keyword Analysis
## 1. Market Overview
Overview metrics of the primary analysis (Parent Analysis)
## 2. Brand/Keyword Analysis
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Plan: Premium Analysis Credits.
Value: 50 Analysis Points
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User Guide: The Brand/Keyword Analysis feature allows you to perform a sub-analysis directly within the general report. This helps you deep-dive into the data of a specific brand or keyword without leaving the original filter settings.
#### 2.1. How to Perform an Analysis
In the Brand/Keyword Analysis section, follow these steps:
* Step 1: Enter the Brand name or Keyword you wish to check into the "Enter brand/keyword" box.
* Step 2 (Optional): Check the "Filter in product name" box if you want the system to scan for products containing that keyword within their titles.
* Step 3: Click the Analyze button to retrieve the data.
Result: The system will return 4 key metrics representing the performance of that brand/keyword within the timeframe and scope of the Parent Analysis.
#### 2.2. Data Rules (Parent Command vs. Child Command)
To interpret the data correctly, please note the relationship between the two levels of analysis:
* Parent Analysis: This is the master filter (Timeframe, Category, E-commerce platform, etc.) that you selected at the beginning of the report.
* Child Analysis: The results for the Brand/Keyword will always be restricted within the boundaries of the Parent Analysis.
> Example: If the Parent Command is filtered by the keyword "moisturizer," entering the keyword "Obagi" in the Child Command will return Obagi data within the moisturizer category. Similarly, if you enter keywords related to skin benefits such as "brightening, whitening, or fading dark spots," the results will show the data for those specific benefits under the moisturizer group.
#### 2.3. Additional Actions
* Comparison: You can enter up to 5 different analysis tags to visually compare metrics on the same interface.
* Clear Filter: Click the (x) icon in the input field to remove a keyword and perform a new analysis.
For any further requests, please contact hotline **033 806 2221**, or send to email: **** for advice and answers.
