This article provides detailed instructions on applying Metric on E-commerce market research tasks.
1. Market Overview
Overview metrics of the primary analysis (Parent Analysis)
2. Brand/Keyword Analysis
Plan: Premium Analysis Credits.
User Guide: The Brand/Keyword Analysis feature allows you to perform a sub-analysis directly within the general report. This helps you deep-dive into the data of a specific brand or keyword without leaving the original filter settings.
2.1. How to Perform an Analysis
In the Brand/Keyword Analysis section, follow these steps:
Step 1: Enter the Brand name or Keyword you wish to check into the "Enter brand/keyword" box.
Step 2 (Optional): Check the "Filter in product name" box if you want the system to scan for products containing that keyword within their titles.
Step 3: Click the Analyze button to retrieve the data.
Result: The system will return 4 key metrics representing the performance of that brand/keyword within the timeframe and scope of the Parent Analysis.
2.2. Data Rules (Parent Command vs. Child Command)
To interpret the data correctly, please note the relationship between the two levels of analysis:
Parent Analysis: This is the master filter (Timeframe, Category, E-commerce platform, etc.) that you selected at the beginning of the report.
Child Analysis: The results for the Brand/Keyword will always be restricted within the boundaries of the Parent Analysis.
Example: If the Parent Analysis is filtered for the "Home Appliances" category, and you enter the keyword "Samsung" in the Child Analysis, the results will only include Samsung's sales within Home Appliances—excluding mobile phones or computers.
2.3. Additional Actions
Comparison: You can enter up to 5 different analysis tags to visually compare metrics on the same interface.
Clear Filter: Click the (x) icon in the input field to remove a keyword and perform a new analysis.
For any further requests, please contact hotline 033 806 2221, or send to email: [email protected]for advice and answers.
